Conversion Rate Optimization
Conversion Rate Optimization is when a visitor to your website takes an action that you want them to take. It could be signing up for your site newsletter, making a purchase, downloading your app, or something else.
“Conversion Rate Optimization (CRO) is the art and science of getting people to act once they arrive on your website,” says Tim Ash, CEO of SiteTuners, author of the book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, and founder of the international Conversion Conference event series.
Conversion Rate Optimization Importance:
Conversion Rate Optimization highly useful to improve your business as it can improves your metrics on your website which in turn improves your site key performance indicators
Conversion Rate Optimization is important to a successful business as it increases conversion which means high profits, if you are paying for traffic or users to your site then Conversion Rate Optimization increases return of investments.
Conversion Rate Optimization is nothing but figuring out what your traffic or audience are looking for immediately after they approach your site, Keep in mind that there is always room for improvement. That is why it is important to have CRO strategy for
- Higher conversion rate = better ROI
- More cost effective than finding more visitors
- CRO helps maximise profits.
Basic Steps of Conversion Rate Optimization strategy:
A basic Conversion Rate Optimization strategy starts with, Is your Call to Action buttons are clear and easy to find? Then takes a look at your site Usability and Accessibility means how easy to access your site like navigation, contact, registration and payment (E-Commerce).
Are your Search Engine Optimization efforts up-to-date and relevant to the content and are you using relevant keywords Meta description and proper titles and is your site images have correct names and relevant keywords etc.
Then is it easy to trust your site? Is it clear to your visitors that usage of your site is secure? This increases trust in your audience.
And finally Social proof which is a powerful conversion rate driver and increases your fan base also.
These are the basic concepts that contribute to Conversion Rate Optimization strategy. Optimizing your website for conversions is an ongoing process that includes all these activities and more. We know how to build a CRO plan the right way, there is always room for improvement.